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Many are questioning the way business is taught in business schools as a positivist, mathematicized science. The perspectives of Austrian economics offer a completely different view. Principles of Austrian economics, including, but not limited to, subjective value, consumer sovereignty, entrepreneurship, time preference, and capital theory open up pathways for innovative business thinking. These pathways penetrate strategy, finance, marketing, organizational design, and the broad swath of business management. This book provides insights from six of the leading thinkers of the new wave of business education.
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